上海管理科学2024,Vol.46Issue(3) :59-66.

考虑消费者搜索行为的再制造供应链许可策略和区块链采用决策

Licensing Strategies and Blockchain Adoption Decisions in Remanufacturing Supply Chains Considering Consumer Search Behavior

黄振 刘斌
上海管理科学2024,Vol.46Issue(3) :59-66.

考虑消费者搜索行为的再制造供应链许可策略和区块链采用决策

Licensing Strategies and Blockchain Adoption Decisions in Remanufacturing Supply Chains Considering Consumer Search Behavior

黄振 1刘斌2
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作者信息

  • 1. 上海海事大学 经济管理学院,上海 201306
  • 2. 上海理工大学 管理学院,上海 200093
  • 折叠

摘要

区块链有望缓解再制造供应链缺乏信任和透明度的问题.论文研究分析了在考虑技术许可的情况下,区块链使得消费者能够免费获取再制造商产品的全部信息.论文建立了一个包括制造商和第三方再制造商的理论模型,旨在探索制造商的许可策略和再制造商的区块链采用决策.研究结果表明,制造商的最优许可策略主要受单位生产成本和固定许可费的影响.在固定许可策略中,当单位生产成本较低并且固定许可费较低时,再制造商应采用区块链;在特权许可费策略中,当单位生产成本较低并且固定许可费较低时或者当消费者搜索努力程度较高,并且单位生产成本及固定许可费均较高时,再制造商应采用区块链.论文还讨论了制造商的许可策略和再制造商的区块链采用策略在顺序博弈下如何相互作用.

Abstract

Blockchain promises to alleviate the lack of trust and transparency in the remanufacturing supply chain.This paper analyses how blockchain enables consumers to access full information about remanufac-turers'products free of charge,taking into account technology licensing.This paper develops a theoretical model including manufacturers and third-party remanufacturers with the aim of exploring manufacturers'licensing strategies and remanufacturers'blockchain adoption decisions.Our results show that a manufac-turer's optimal licensing strategy is mainly affected by the unit production cost and the fixed license fee.In addition,in the fixed licensing strategy,remanufacturers should adopt blockchain when the unit produc-tion cost is low and the fixed licensing fee is low,and in the privileged licensing fee strategy,remanufac-turers should adopt blockchain when the unit production cost is low and the fixed licensing fee is low or when the consumer's search effort is large and both the unit production cost and the fixed licensing fee are high.This paper also discusses how the manufacturer's licensing strategy and the remanufacturer's block-chain adoption strategy interact with each other under the sequential game.

关键词

区块链/再制造供应链/消费者搜索行为/博弈/定价决策

Key words

blockchain/remanufacture supply chain/consumer search behavior/game theory/pricing de-cisions

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基金项目

国家自然科学基金(71971134)

出版年

2024
上海管理科学
上海市管理科学协会

上海管理科学

CHSSCD
影响因子:0.466
ISSN:1005-9679
参考文献量10
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