Research on Green Design Decisions of Equipment Suppliers Considering Customer Expectations
In the supply chain energy saving and emission reduction,in addition to the greening of raw ma-terials and parts,the green upgrade of equipment can also greatly achieve this goal.However,in corporate green practices,there are situations in which equipment suppliers are unwilling to actively communicate green demands with downstream customers.The main reason is that equipment suppliers are worried that downstream customers will put forward excessive green demand,and cannot meet such customer expecta-tions by themselves,which will affect their future bargaining power.The research model introduces a pen-alty function,and the results show that the penalty has three effects on the equipment supplier's green de-sign level:promotion,hindrance,no impact,and corresponding boundary conditions,and proposes corre-sponding management suggestions.
information sharingequipment suppliersgreen designcustomer expectations
万方数据
维普
