An Empirical Study on Purchase Intention of Recycled Plastic Packaging Products Considering Spillover Effect
In view of the practical problem of increasing the recycled plastic content in sales packaging,a questionnaire survey is conducted to analyze consumers'purchase intention empirically.Based on the theo-ry of planned behavior,the conceptual model of purchase intention of recycled plastic packaging products is constructed.Through a statistical test of 609 valid questionnaire samples,the results show that:a)Inter-nal psychological factor that affects the consumer's purchase intention of different types of recycled plastic packaging products is structured differently.b)The recognition of recycled plastic packaging and subjective norms have significant positive impacts on the purchase intention of different types of recycled plastic pack-aging products.c)Part of consumers make purchase decisions only after they perceived the propaganda of recycled plastic packaging products.d)Consumer's purchase behavior and propaganda perception lead to spillover effect on other enterprises which also sell recycled plastic packaging products.Finally,the man-agement and policy suggestions are put forward for enterprises and government to promote the practice of recycled plastic packaging.
recycled plastic packagingpurchase intentionspillover effectempirical study
万方数据
维普
