Research on Business Model Innovation of Xmov Mofa Technology Company in the Era of Metaverse
With the wide application of digital technologies such as artificial intelligence,big data,cloud computing,extended reality,blockchain,etc.,meta-universe has become a field of great concern and a re-search hotspot at present,and the relationship between the virtual world constructed by it and the real world has become the focus of discussion.The business model in the context of meta-universe is the result of the commercialization of the concentrated application of multiple digital technologies,which is the key to transforming digital technologies into the ability of enterprise value creation.Xmov,one of the four uni-corns in China's meta-universe industry,is chosen as a research case.Starting from the model of"Wei Zhu's six-factor business model",it analyzes its positioning,business system,key resource capacity,profit model,cash flow structure,and enterprise value in six segments,and proposes to innovate the ex-isting business model in terms of positioning,key resource capacity,and profit model,to further optimize its business model,with the aim of providing theoretical support and practical inspiration for the develop-ment of the enterprise,as well as providing theoretical support and practical inspiration for the develop-ment of the enterprise.Provide theoretical support and practical inspiration for the development of meta-u-niverse industry.
metaverseWei Zhu six-factor business modelbusiness model innovationXmov
万方数据
维普
