摘要
随着人工智能、大数据、云计算、扩展现实、区块链等数字技术的广泛应用,元宇宙成为当前备受关注的领域与研究热点,其所构造的虚拟世界与现实世界的关系成为讨论的焦点.元宇宙背景下的商业模式是多种数字技术集中应用商业化的成果,是将数字技术转化为企业价值创造能力的关键.文章选取中国元宇宙行业四大独角兽之一的Xmov魔珐科技作为研究案例.从"魏朱六要素商业模式"模型出发,分析其定位、业务系统、关键资源能力、盈利模式、现金流结构、企业价值6个板块,并对现有商业模式的问题提出从定位、关键资源能力、盈利模式方面创新,进一步优化其商业模式,旨在为企业发展提供理论支持和实践启发,为元宇宙行业发展提供借鉴.
Abstract
With the wide application of digital technologies such as artificial intelligence,big data,cloud computing,extended reality,blockchain,etc.,meta-universe has become a field of great concern and a re-search hotspot at present,and the relationship between the virtual world constructed by it and the real world has become the focus of discussion.The business model in the context of meta-universe is the result of the commercialization of the concentrated application of multiple digital technologies,which is the key to transforming digital technologies into the ability of enterprise value creation.Xmov,one of the four uni-corns in China's meta-universe industry,is chosen as a research case.Starting from the model of"Wei Zhu's six-factor business model",it analyzes its positioning,business system,key resource capacity,profit model,cash flow structure,and enterprise value in six segments,and proposes to innovate the ex-isting business model in terms of positioning,key resource capacity,and profit model,to further optimize its business model,with the aim of providing theoretical support and practical inspiration for the develop-ment of the enterprise,as well as providing theoretical support and practical inspiration for the develop-ment of the enterprise.Provide theoretical support and practical inspiration for the development of meta-u-niverse industry.
维普
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