The Impact of High-Quality Logistics Service on Product Sales
With the development of online retailing,retailers or retailing platforms pay more and more at-tention to logistics and distribution services,and invest a lot of capital to strive to provide users with high-quality logistics services.?Quantifying the impact of high-quality logistics services on product sales can help retailers better balance costs and benefits.Through the analysis of product-level sales data of Taobao platform,the fixed effect model is used to verify the impact of high-quality logistics service on product sales.?At the same time,it verifies that high-quality logistics services have different effects on different types of retailers,that is retailers with high reputation are more able to benefit from improving the quality of logistics services in term of product sales.
万方数据
维普
