Weighted Hypernetwork Structure Entropy Models for Measuring the Operation Quality of WeChat Public Number
In the mobile Internet era,the marketing of"soft article"is booming.How to measure the oper-ation quality of the WeChat subscription of"soft article"marketing is the blank of the current research.Based on the axioms of the upper entropy and the lower entropy,we first classify and normalize the Tsallis entropy and Daroczy entropy,and propose the upper and lower entropy models of the hypernetwork.This paper takes the WeChat subscription of A enterprise as an example,regards the every piece of"soft arti-cle"as a hyperedge,the number of net growth of each piece of"soft article"as a node,view the number of the readers and Forwarding and reading number as the weights,establish weighted"soft article"marketing hypernetwork model.Compared to WeChat index,WeChat index contains qualitative and subjective fac-tors,this paper put forward a new method based on the reading,forwarding and fans growth number which is quantitative data.And thus the hypernetwork entropy model is more scientific,objective and rep-resentative.Further more,the application to the model in the monitoring of the operations quality of We-Chat subscription.This paper puts forward a new method to measure the operation quality of WeChat sub-scription number WeChat Subscription.This study also can provide theoretical and practical reference for mobile marketing.
WeChat public numbersoft article marketingweight hypernetworkstructure entropy
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