Since the 1990s,charismatic leadership has played a significant role in modern business with its unique personal charm and extraordinary vision.Unlike in traditional statistic environments,digital trans-formation of enterprises requires leaders to make management decisions and engage in other activities with-in environments of highly uncertainty,flexible-boundary,and flattening.Would the classical charismatic leadership play a positive role in this important transformation stage for enterprises?This paper analyzes the positive effects of charismatic leadership at the strategic level,inter-organizational level,and employee level,and forms a theoretical model for future empirical research.The paper has both theoretical and prac-tical contributions for facilitating organization's digital transformation,enhancing their core competitive-ness,and promoting their sustainable development.
关键词
魅力型领导/数智化转型/组织决策/危机管理/沟通与协调
Key words
charismatic leadership/digital transformation/business decisions/crisis management/com-munication and coordination