社会治理2024,Issue(5) :26-37.

从消费者权到个人信息保护:大数据杀熟的私法规制

From Consumer Rights to Personal Information Protection:Private Law Regulation of Big Data Discrimination

温世扬 朱浩宇
社会治理2024,Issue(5) :26-37.

从消费者权到个人信息保护:大数据杀熟的私法规制

From Consumer Rights to Personal Information Protection:Private Law Regulation of Big Data Discrimination

温世扬 1朱浩宇1
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作者信息

  • 1. 武汉大学法学院
  • 折叠

摘要

大数据杀熟有赖于对个人信息的获取和利用,从传统的消费者权利保护角度进行规制存在明显的局限.而个人信息保护路径,即从个人信息保护的角度出发,通过有效控制个人信息提前阻断大数据杀熟的产生,可以在很大程度上弥补消费者权利保护路径的不足.我国《个人信息保护法》为这一路径提供了法律依据和基本框架.该法第24条第一款为规制大数据杀熟的中心条款,大数据杀熟属于该条款所指的"不合理的差别待遇".在实践中,可以从事前预防和事后救济两个阶段对大数据杀熟予以规制.就事前预防而言,该法为网络平台处理用户个人信息的行为划定了界限,大数据杀熟属于不当处理个人信息的违法行为.同时,个人信息提供者对算法推荐服务享有拒绝权,可以有效防范个人信息授权制度被滥用于大数据杀熟的风险.就事后救济而言,网络平台只要存在这种违法行为,就需承担相应的民事责任,包括违反个人信息授权合同的违约责任和侵害个人信息权益的侵权责任.

Abstract

Big Data discrimination"relies on the acquisition and utilization of personal information,and there are obvious limitations to regulating it from the perspective of traditional consumer rights protection.The path of personal information protection,which begins from the effective controlling of personal information to prevent the emergence of big data discrimination,can largely compensate for the shortcomings in the path of consumer rights protection.Personal Information Protection Law of the People's Republic of China provides a legal basis and basic framework for this path.The first paragraph of Article 24 of the law is the central provision for regulating big data discrimination,which falls under the category of"unreasonable differential treatment"referred to in this provision.In practice,big data discrimination can be regulated in two stages,pre-prevention and post relief.In terms of prevention,the law sets boundaries for the handling of users'personal information by online platforms;the use of big data to manipulate personal information is considered an illegal act of improper handling.At the same time,personal information providers have the right to refuse algorithm recommendation services,which can effectively prevent the risk of personal information authorization systems being abused for big data manipulation.In terms of post-incident relief,if online platforms engage in such illegal behaviors,they must bear corresponding civil liabilities,including liability for breach of personal information authorization contract and tort liability for infringing on personal information rights.

关键词

大数据杀熟/个人信息/私法规制/算法/民事责任

Key words

Big Data Discrimination/Personal Information/Private Law Regulation/Algorithms/Civil Liability

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出版年

2024
社会治理
北京师范大学

社会治理

ISSN:2096-0786
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