首页|数实融合下农业产业化价值创造机理:基于资源编排的案例研究

数实融合下农业产业化价值创造机理:基于资源编排的案例研究

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党的二十大报告强调推进数字经济与实体经济深度融合.在农业企业数字化背景下,本文利用纵向案例方法剖析北大荒集团的"工具化 智能化 生态化"变革路径,提炼出"资源 能力价值创造"的逻辑框架,研究数字时代农业产业化企业价值创造机理.其中在工具化向智能化转换的过程中,实现由生产流程标准化向产线自动化过渡,纳入人的主观价值,以积累式资源结构为主,通过丰富资源能力形成稳定性资源以实现资源调动,利用平台优势汇集流量,协同各利益相关者实现价值创造;由智能化向生态化转换的过程中,构建了全产业链数据平台、产业链智能化生态,以获取资源结构为主,通过开拓性资源形成协调能力,利用技术优势联结利益相关者参与价值创造过程,进而嵌入数字创新生态系统.
Value Creation Mechanism of Agricultural Industrialization in Digital Real Fusion:A Case Study based on Resource Orchestration
The report of the 20th NCCPC emphasizes the deep integration of digital economy and real econo-my.Under the background of digitalization of agricultural enterprises,this paper uses the vertical case method to analyze the"instrumentalization-intellectualization-ecology"reform path of Beidahuang Group,extracts the logical framework of"resource-capability-value creation",and studies the value creation mecha-nism of agricultural industrialization enterprises in the digital age.In the process of transforming from instru-mentalization to intellgentization,it realizes the transition from standardization of production process to automation of production line,incorporates the subjective value of people,focuses on accumulating resource structure,forms stable resources by enriching resource capabilities to realize resource mobilization,utilizes the advantages of the platform to collect traffic,and realizes value creation in collaboration with various stakeholders.In the process of the transformation from intellectualization to ecology,the whole industrial chain data platform and industrial chain intelligent ecology are built,which mainly acquire resource structure,form coordination capacity through pioneering resources,use technological advantages to connect stakeholders to participate in the value creation process,and then embed in the digital innovation ecosystem.

Digital Real FusionResource Orchestration TheoryAgricultural Industrialization EnterprisesValue Creation

张燕、潘亚楠

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河北科技大学经济管理学院 石家庄 050091

数实融合 资源编排理论 农业产业化企业 价值创造

2025

世界农业
中国农业出版社

世界农业

影响因子:0.737
ISSN:1002-4433
年,卷(期):2025.(1)