Research on the consumption intention and consumption behavior path of domestic goods under the background of"China-fashion rise"——is based on the comparative analysis of QCA and NCA
"The rise of domestic goods"has prompted a huge change in the concept of mass consumption.This study takes the consumer purchase decision of domestic goods,uses the theory of planning behavior and use and satisfaction theory,and verifies the data through questionnaire and regression analysis.Using fsQCA analysis,the consumption intention and behavior.With the help of NCA method,determine the necessary conditions and explore the components of domestic consumption decisions and their degree.It is found that spiritual factors such as identity,value and ownership will have an impact on consumption intention,and practical demand factors such as perceived usefulness and functional price are the core driving force driving the implementation of consumption behavior.The research on the psychological process of consumers purchasing domestic goods not only has important theoretical value,but also plays an important guiding role in understanding consumer trends and formulating and adjusting the business strategy of domestic enterprises.
Consumption BehaviorConsumption Intention of Domestic GoodsfsQCANCA
万方数据
