基于网络文本分析的文化遗产旅游地形象感知研究——以云冈石窟为例
Research on Image Perception of Cultural Heritage Tourist Destinations Based on Network Text Analysis-Yungang Grottoes as Example
郭啸霆 1颜璐 1杨柳 1于丽萍1
作者信息
摘要
文化遗产具有世界普遍认可的历史价值、文化价值、社会价值和经济价值,针对文化遗产的研究不仅让我们了解其价值,也有助于保护、增进和传承社会认知.以大同云冈石窟为例,以携程旅行、去哪儿旅行和同程旅行的在线评论为数据来源,借助ROST CM6词频分析软件进行词频分析、网络语义分析和文本编码分析,探究云冈石窟的旅游地形象感知.结果表明,评论高频词以名词为主,主要集中在景区景观和设施方面;认知形象成分主要体现在旅游资源、旅游服务和管理方面;情感分析中游客以积极情绪为主,中性和消极情绪占比较小.最后根据景区目前的不足提出相关对策.
Abstract
Cultural heritage possesses historical,cultural,social and economic values that are universally ac-knowledged worldwide,and research on cultural heritage not only allows us to understand its value,but also helps to protect,promote and pass on social cognition.Taking Yungang Grottoes in Datong as an example,the online reviews of ctrip.com,quant.com and ly.com were used as the data source,and word frequency analy-sis,web semantic analysis and text coding analysis were conducted with the help of ROST CM6 word frequen-cy analysis software to explore the image perception of Yungang Grottoes as a tourist destination.The results show that the high-frequency words of the comments are mainly nouns,mainly focusing on scenic landscapes and facilities;the cognitive image components are mainly reflected in tourism resources,tourism services and management;the tourists'positive emotions dominate in the sentiment analysis,and neutral and negative emo-tions account for a relatively small proportion.Finally,relevant countermeasures are proposed according to the current shortcomings of the scenic spot.
关键词
网络文本分析/旅游形象感知/文化遗产/云冈石窟Key words
Network Text Analysis/Tourism Image Perception/Cultural Heritage/Yungang Grottoes引用本文复制引用
基金项目
国家社会科学基金(22XMZ069)
新疆财经大学校级科研项目(2022XGC030)
出版年
2024
NETL
NSTL
万方数据