Research on Image Perception of Cultural Heritage Tourist Destinations Based on Network Text Analysis-Yungang Grottoes as Example
Cultural heritage possesses historical,cultural,social and economic values that are universally ac-knowledged worldwide,and research on cultural heritage not only allows us to understand its value,but also helps to protect,promote and pass on social cognition.Taking Yungang Grottoes in Datong as an example,the online reviews of ctrip.com,quant.com and ly.com were used as the data source,and word frequency analy-sis,web semantic analysis and text coding analysis were conducted with the help of ROST CM6 word frequen-cy analysis software to explore the image perception of Yungang Grottoes as a tourist destination.The results show that the high-frequency words of the comments are mainly nouns,mainly focusing on scenic landscapes and facilities;the cognitive image components are mainly reflected in tourism resources,tourism services and management;the tourists'positive emotions dominate in the sentiment analysis,and neutral and negative emo-tions account for a relatively small proportion.Finally,relevant countermeasures are proposed according to the current shortcomings of the scenic spot.
Network Text AnalysisTourism Image PerceptionCultural HeritageYungang Grottoes
NETL
NSTL
万方数据
