Study on the Influencing Factors of Ice and Snow World Revisit Intention in Harbin-Based on the Perspective of Female Tourists'Satisfaction
The Ice and Snow World is a representative ice and snow tourist attraction in Harbin.After the open-ing of the 25th Ice and Snow World,it has been favored by the"little potatoes in the south".How to achieve sustainable and high-quality development of the Ice and Snow World and attract tourists from all over the country to venture into the Ice and Snow World again is very important.Taking female tourists as the survey objects,selecting the product perception and experience variables of Harbin Ice and Snow World tourists as the explanatory variables of the model,and taking the willingness to revisit as the explanatory variable,a binary Logit regression model was established.The research results show that the satisfaction evaluation of the four factors:the clarity of ice and snow theme(X1),the innovation of tourism product design(X4),the ease and com-fort of the travel process(X5),and the rationality of scenic spot ticket prices(X7)has a significant positive impact on the willingness to revisit.In terms of the degree of influence,Xi＞X4＞X5＞X7.
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