Algorithm Hegemony,Digital Space Production,and Position Competition:On the Labor Process of Real Estate Agents
The existing research on platform labor focuses on labor control of labor-intensive on-demand platforms such as ride-hailing and food delivery platforms and self-discipline of workers on content production platforms,which pays more attention to new labor groups than traditional labor groups undergoing platform transformation.With the rise of real estate trading platforms,agents have turned into platform workers,and why agents with high autonomy are in order under real estate trading platforms need to be studied.By introducing a spatial perspective to explore the labor process of agents,the research finds out that the platform controls the labor of agents through triple digital space production mechanisms,including controlling the visibility of agents through the production of distinciton of front and back spaces,regulating the visibility of agents through the hierarchical production of digital space,and cultivating spatial ideologies that influence agents'perceptions.Agents,in turn,carry out multi-spatial practices in the digital space in their respons,including self assessment and peer surveillance grounded in strong spatial identity,catering to algorithms or using inverse algorithmic strategies to respond to platform visibility adjustments,and exploring external spaces beyond platform constraints to evade visibility controls.The research on the labor process of real estate agents reveals the important role the platform plays in terms of intermediation,and enriches the mechanisms of platform labor control.
Real Estate AgentsLabor ProcessPlatform LaborDigital Space Production
万方数据
维普
