As a fusion of media and literature,media criticism-characterized by its timeliness,dialogue,and interactivity—compensates for the shortcomings of professional and association criticism.However,due to its low entry barrier,its development has not been entirely satisfactory,often revealing issues such as limited vision and a lack of subjectivity under market-driven operations.Many media practitioners lack a conscious critical awareness and a serious stance,leading to a deficiency in motivation for further learning.As a result,their criticism often becomes formulaic and superficial,rendering it"anomic"and"ineffective".In the digital age,the"all-media"spatial and temporal structure shaped by technological advancements has reconstructed the landscape of literary production and dissemination,making media criticism more dynamic and diverse in form.However,within the constraints of technological and capital-driven mechanisms,a lack of autonomy and responsibility has also emerged.With the advent of the all-media era,propelled by artificial intelligence,media criticism must guard against losing its sense of direction and judgment.It is crucial to preserve ideals,particularly a commitment to literature and the arts,uphold the power of the spirit,and reinforce theoretical foundations and institutional frameworks.It is by doing so can media criticism overcome fragmentation and commercialization,implement openness and inclusiveness,and uncover literature and art of high quality with profound knowledge,genuine interest,and sharp insight,unlocking aesthetic spaces that not only meet but also transcend the public's expectations.Only in this way can media criticism fulfill its role as a guide for values and a leader of thought,maximize its potential as the"fifth element",enable itself to re-establish its critical authority and contribute to the flourishing and dynamic balance of literature and art's healthy development.
Media CriticismTechnological TurnAll-mediaCritical SubjectParticipatory Culture