Research on the inheritance status and innovative development path of the textile intangible cultural heritage of Han embroidery
As an important part of excellent traditional Chinese culture,Han embroidery is not only a scarce cultural resource but also a valuable spiritual wealth.How to combine the protection,inheritance,development,and utilization of Han embroidery,promote the creative transformation and innovative development of Han embroidery,and highlight the new era connotation of Han embroidery is an important task at present.Based on SWOT theory and458 questionnaires,this paper investigated and analyzed the strengths(S),weaknesses(W),opportunities(O)and threats(T)of the development of Han embroidery,and revealed the main paths of the innovative development of Han embroidery.First,governments at all levels continue to drive universities to conduct research and development of Han embroidery and realize the integration of industry,university and research.The inheritors of Han embroidery tend to be mainly middle-aged and elderly people,and most of them fail to master the latest design software and design methods.Organizing the"three helps and one"support activities of"tutor + organ cadre + enterprise",and holding all kinds of creative design competitions regarding Han embroidery can promote the integrated development of Han embroidery production,teaching,research,and tourism.Second,it is necessary to continue to strengthen the support,training,and publicity of Han embroidery personnel.Since 2010,governments at all levels in Hubei province and Wuhan city have actively carried out various training activities for Han embroidery,but in the questionnaire survey,people that"have no idea"of many inheritors above the municipal level account for 63.26%.It can be seen that the propaganda of Han embroidery inheritors still needs to be strengthened.Third,it is necessary to gather strength to build a well-known brand of Han embroidery with regional characteristics.Among the top ten brands regarding embroidery jointly promoted by the CN10 ranking technology research department and the CNPP brand data research department in 2022,none of the Han embroidery brands were on the list,which needs to be strengthened.Fourth,it is necessary to continue to achieve innovative development in the integration of culture and tourism with various types of"Han embroidery +",and continue to integrate Han embroidery into the tourism space,enrich tourism products with Han embroidery,set up Han embroidery experience bases,cultivate Han embroidery characteristic lines,and carry out two-way training between Han embroidery and tourism industry groups.Fifth,it is necessary to lead the integration of Han embroidery with new media and high-tech,and strengthen the innovation of Han embroidery.It is found from the survey that the number of inheritors of Suzhou embroidery in short video applications is more than 25 times that of Han embroidery,indicating that Han embroidery has a large room for improvement in new media releases and short video integration.In the future,it is necessary to strengthen the training and reserve a number of high-quality and professional Han embroidery cultural tourism talents.To achieve the innovative development of Han embroidery,it is necessary to train Han embroidery inheritance,design and management talents.To achieve the innovative inheritance and creative transformation of Han embroidery,people should not overly cater to commercial value and consumer preferences while ignoring or abandoning the folk spiritual and cultural characteristics of Han embroidery itself.Han embroidery and its innovative products will not only show the traditional skills,but also carry forward the spirit of craftsmen who stick to the original intention,and give full play to the significance of Han embroidery in the inheritance of Chu and Han culture,the protection of world cultural diversity,human creativity and the sustainable development of the cultural industry.
intangible cultural heritageHan embroiderytraditional processinheritanceSWOTinnovative development
万方数据
维普
