Research on the application status and development countermeasures of digital dissemination in the silk industry from the Belt and Road perspective:Taking Zhejiang province as an example
Silk is a distinct element in the Belt and Road Initiative,and is an important carrier of Chinese civilization and national industry.However,with the industrial transformation,technological upgrading and the development of times,the characteristics of the silk industry as a traditional industry have become increasingly obvious,and the industry is facing development bottlenecks such as market shrinkage and undiversified products.Digital dissemination,based on the increasingly mature network environment and digital technology,is of great benefit in promoting traditional industries to adapt to the new stage,creating new growth drivers,building new business forms,and reshaping new impressions.Nevertheless,it can be found through the investigation of the application status of digital dissemination in the silk industry in Zhejiang province that silk enterprises have"different degrees of cognition"of digital dissemination,"uneven"practice of digital dissemination,and"differently positioned"value of digital dissemination.In general,Zhejiang silk industry has explored digital dissemination to some extent,but no consistent views and actions have been formed in cognitive depth,application heat and thinking direction.Especially,the explicit characteristics of using digital dissemination to develop the silk industry from the perspective of the Belt and Road are not distinct enough.The crux of the problem lies in three aspects.Firstly,the matching degree between enterprise management thinking and the essence of international dissemination is poor.Secondly,the integration degree of factor expression and diversified media is still low.Finally,the matching degree between content design and development and high quality creation requirements is too low.To promote the in-depth application of digital dissemination in Zhejiang silk industry,the article put forward the four-in-one digital dissemination development mode of"government guidance,industry guidance,market guidance and enterprise guidance"from the perspective of the Belt and Road.Firstly,it is necessary for the government to strengthen the dissemination consciousness,optimize the policy environment and enhance talent support,and boost the confidence and ability of the silk industry to focus on digital dissemination.Secondly,it is necessary to play the guiding role of Zhejiang silk industry in coordination,dissemination and cooperation,and enhance the conscious motivation of silk enterprises to apply digital dissemination.Thirdly,it is necessary to highlight the market demand orientation,and integrate digital technology,digital personnel and digital content into the online information platform and offline information scene.Finally,it is necessary to strengthen the cultural guiding function,and construct physical and virtual cultural scenes to form the emotional resonance and cultural identity of the audience.Starting from the two dimensions of the Belt and Road perspective and digital dissemination context,this paper investigates and analyzes the shortcomings of Zhejiang silk industry's application of digital dissemination,and puts forward structural development countermeasures,so as to shape the industrial image matching the silk industry and the core meaning of the Belt and Road Initiative,and boost the organic integration of Zhejiang silk industry into the domestic and international double cycle.The 10-year history of the initiative is enough to prove that openness,inclusiveness,connectivity and common development are still the inner call of all countries in the world,and promoting exchanges and mutual understanding is the driving force and foundation.The symbiotic form that"you have me,I have you"calls for the reshaping of the relationship of information dissemination,which is also the meaning of why digital dissemination is on the stage of history.The results of the research help the silk industry to examine the development opportunities and the mission of the times of the industry from the perspective of the Belt and Road,face the reality that digital technology not only changes the way people socialize,but provides new opportunities for industrial development,and establish the belief of industrial internationalization and digitalization,so as to enhance the competitiveness and vitality of the silk industry facing the world stage.
Belt and Roadthe silk industrydigital disseminationapplicationcountermeasuresZhejiang
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