The transformation and development of British fashion industry under the guidance of design policies
Globally,design management and its related concepts have attracted much attention from experts and scholars in design,sociology,economics and other related industries,and the design policy research involved in design management is gradually becoming one of the core elements for countries to promote the development of the fashion industry,condense the characteristics of the regional fashion culture and build fashion centers.Looking back at history,economic development,capital accumulation and national development are all closely linked to the prosperity of the textile industry.The prosperity of the textile industry has undoubtedly provided a solid foundation for the rise of the fashion industry.Although there are differences in the development paths and methods of the fashion industry in various countries,the active intervention and guidance of the fashion industry at the national level is a common theme,which is manifested in design management and policies.Britain,for instance,has introduced a series of policies driven by official design organizations,which include strategic planning at the national level as well as policy measures proposed by industry associations,all of which have helped the fashion industry to become an important pillar of its economic development.As modern industry attaches great importance to design innovation and economic development,governments are gradually realizing the industrial benefits and economic value brought by design,and are committed to promoting research on the formulation and implementation of design industry policies.However,the formulation and improvement of design policy do not happen overnight,but through years or even decades of gradual evolution and optimization,which is is particularly obvious specially in fashion design,a unique economic and interdisciplinary field.In this paper,through combing the development of design policy and fashion industry in Britain,interpreting typical cases from a historical perspective,analyzing the logic between design policies and the fashion industry,and summing up the historical experience and value of the contribution of design policies to the development of the regional fashion industry,the paper aims to provide a clear picture of the development of the fashion industry in Britain.Firstly,the design policies was placed in the context of design management for the corresponding analysis of design policies and the fashion industry in Britain.Secondly,the British fashion process was divided into four phases:germination,development,transformation,and renewal,so as to compare and analyze how the driving factors behind the fashion phenomena presented by the British fashion industry under the guidance of design policy and its leadership interacted with each other and formed synergy.Finally,the paper summarized the three stages of transformation and development of the British fashion industry and analyzed the impact of design policies on each stage of transformation.It is hoped that the reconfirmation of historical samples will inspire design management research in the process of China's fashion development,promote the integration and development of China's design policy and fashion industry,and provide a model for the transformation of China's fashion brands and the construction of the fashion consumer market.
design managementdesign policyBritish fashionfashion industrytransformation of the fashion industrycreative and cultural industries
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