Research on color design of Chinese academic dresses based on the function of discipline identification
The academic dress is the formal dress worn by the degree recipient to attend the degree awarding and graduation ceremony.The standardized academic dress is an important way of standardizing degree ceremony and plays a role in cultural inheritance and education.In 1994,the first set of academic dress was approved in China.It was designed by a joint research team of the Academic Degrees Committee of the State Council and Beijing Institute of Fashion Technology,and is still in use today.In the scenario of continuous improvement of the education and discipline system,the call for innovative design of academic dresses in universities is increasing.Color is the core element of academic dresses,carrying the important function of identifying the wearer's status,degree and discipline.At present,there is a total of 14 disciplines in China;however,the hood of academic dresses is still set in pink,gray,yellow,green,white and red according to the six disciplines of literature,science,engineering,agriculture,medicine and military,which cannot adapt to the historical trend of discipline subdivision.This irregular phenomenon will reduce the professional identity of some students to a certain degree as problems have been exposed in the management of degree awarding and graduation ceremonies,and at the same time will also make students ignore the importance of academic dresses and degree ceremony.The academic dress is a symbol of university spirit,and a carrier of the national image and heritage of Chinese traditional culture.Standardized academic dresses with Chinese characteristics can not only display the knowledge and social value of young people,but also remind young people of the mission and responsibility of the new era.Academic dresses also enhance cultural confidence and show the charm of Chinese culture to the world.Therefore,discipline identification color is one of the important topics in the research of Chinese academic dress design.First of all,this study investigated and analyzed the current status of academic dresses in China and 26 foreign universities in the United Kingdom,the United States,Australia,Southeast Asia,Japan and South Korea,summarized the design rules of degree identification colors and discipline identification colors,and provided experience reference for discipline identification color design of Chinese academic dresses.After a horizontal comparison with western academic dresses,the article pointed out that at present,there are still some shortcomings in China'academic dresses,such as lack of discipline identification color,failure to break the western cultural framework and lack of systematic design system.Semi-structured interviews were conducted to collect the understanding and color associations of the connotations and characteristics of the 14 disciplines among the respondents of different ages,occupations,genders and professional backgrounds,and to organize the data of high-frequency words.On this basis,the high-frequency color words were converted into color blocks,and the questionnaire was designed to obtain the color ranking that matches each discipline in the public's mind.Finally,with the matching degree ranking as the priority,the most reasonable color was selected and the hue and brightness were fine-tuned to form a complete set of discipline identification color design schemes,taking into account the principle that the colors of each discipline were clearly distinguished and easy to match with the degree gown.Through the questionnaire survey,the subjectivity of designers in color design research can be reduced to a certain extent,and the color design scheme of discipline identification recognized by most groups can be obtained.In addition,in designing China's academic dresses,it is necessary to fully respect and creatively inherit the traditional Chinese color aesthetics and perception experience,so as to endow the design of China's academic dresses with more Chinese characteristics.Starting from the currently popular psychological perception of color and the relationship between discipline connotation and characteristics,this study provides a more objective and feasible research idea for the study of discipline identification color design under China's current degree management system,and provides reference for promoting the improvement of China's academic dress system.
academic dressdiscipline classificationdiscipline identification colorcolor associationcolor designChinese traditional color
国家科技期刊平台
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