This paper aims to discuss the current situation of innovation and development of Hangzhou textile and garment industry under the new business model,and analyze the challenges it faces.Based on the two perspectives of technological innovation and market innovation,the article makes an in-depth analysis of the current situation of innovation and development of Hangzhou textile and garment industry by using key production statistics and major economic indicators and other data sources.The first is the quantitative evaluation of the development scale of Hangzhou textile and garment industry by the method of location entropy.The analysis shows that the textile and chemical fiber industries in Hangzhou have significant advantages such as a high degree of specialization,rapid development and strong competitiveness,while the textile and apparel industry has certain comparative advantages.The second is using multi-dimensional,multi-level and wide-ranging methods,including key production data and economic indicators,to deeply study the innovation and development status of Hangzhou textile and garment industry from the perspective of technological innovation and market innovation.The results show that although some achievements have been made in the construction of technological innovation and market innovation,there are still major challenges,such as insufficient technological innovation and market influence.To address these challenges,this paper proposes the following solutions and development suggestions.First of all,from the perspective of technological innovation,this paper puts forward some suggestions to strengthen personnel training,enhance digital and technical level,strengthen technological and product innovation,seek market opportunities,expand the cluster effect,improve production efficiency,reduce costs and improve quality.Secondly,from the perspective of market,the article puts forward the suggestion of using cross-border production to expand the international market,enhance innovation ability for service-oriented development,and develop in the direction of greening to ensure sustainable development.In the future,Hangzhou textile and garment industry can further expand the cluster effect,improve production efficiency,reduce costs,and improve quality.At the same time,technological innovation and market innovation should be strengthened,and product innovation and brand building should be promoted to adapt to the new market environment and social needs.The strategies proposed in this paper to promote innovative development in the textile and garment industry provide valuable insights for decision-makers and practitioners,as well as for the sustainable development of related industries.
Hangzhoutextile and garment industryinnovation and developmenttechnological innovationmarket innovation