Game Research on the Quality and Safety Supervision of Online Catering Food
With the rapid development of the online food delivery market,the quality and safety of online catering food has gradually become the focus of the whole society in China.This research constructs an evolutionary game model between the online food delivery platforms and sellers,then discusses the evolutionary stability strategy(ESS)of the system under different conditions,and finally carries out data simulation analysis using Matlab software.The research results show that government regulation can effectively improve the quality and safety of online catering food.However,China has not established the food quality and safety supervision mechanism suitable for the new online food delivery industry,so the government should play a more active role in the supervision of online catering food.Another important finding of this research is that word-of-mouth communication effect is also important to improve the quality and safety of online catering food.With the enhancement of word-of-mouth communication effect,the quality and safety of online catering food gradually evolves towards a good direction.
online catering foodfood safetyword-of-mouth communication effectevolutionary game
国家科技期刊平台
NSTL
万方数据
维普
