Risk Analysis of and Response Suggestions for the Export of Fragrance Industry in Fujian Province
Fujian Province is the largest export province of fragrant products in China,accounting for over one-fifth of the total export volume of similar products in China.While the export trade is shining,the fragrance industry in Fujian Province also faces potential risks that may hinder the healthy development of exports,such as high market concentration,homogenization and low-end export products,insufficient brand effect and intellectual property premium benefits,significant differences in export market access,and mismatch between standardization work and industrial demands.This paper analyzes the potential risks in the fragrance industry in Fujian Province,and puts forward corresponding suggestions,aiming to minimize the possibility of risk occurrence and the losses caused to enterprises or industries.