认知偏差利用的标准化规制路径
Standardized Regulatory Pathways for the Use of Cognitive Biases
徐钧1
作者信息
摘要
随着认知偏差不断进入人们的视野,认知偏差的理论成果在消费者领域中被经营者利用到市场营销之中.在实践中,虽然经营者通过对认知偏差利用进行营销的方式并不违反现行法律的规定,但其仍损害消费者权益于无形之中,甚至在宏观影响上还会导致市场的畸形发展、资源的不当配置.鉴于此,本文在分析对认知偏差利用进行标准化规制的需求后,结合目前已有的与认知偏差利用有关的地方标准化实践,最终提出进行标准化的规制路径,塑造相应的标准化规制框架.
Abstract
As cognitive bias continues to enter people's vision,the theoretical results of cognitive bias are used by operators in marketing in the consumer field.In practice,although business operators use cognitive biases to conduct marketing does not violate the provisions of the current law,it harms the rights and interests of consumers invisibly,and even leads to the abnormal development of the market and the improper allocation of resources on the macro level.In view of this,this paper analyzes the need for standardizing cognitive bias utilization,combined with the existing local standardization practices related to cognitive bias utilization,and finally proposes a regulatory path for standardization to shape the corresponding standardized regulatory framework.
关键词
认知偏差/消费者权益/营销规制/标准化Key words
cognitive biases/consumer rights/marketing regulation/standardization引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据