Evolution and reconstruction of"industrial island"Taobao village——Take Gaojiazhuang Village,Baoding City as an example
E-commerce has become an important driving force for rural development and trans-formation.The formation and evolution of Taobao village and its social role have attracted more and more attention.Taking Gaojiazhuang Village in Baoding City as a case,this paper analyzes the evolution process and business model of"industrial island"Taobao village,and expounds the multi-dimensional reconstruction effect of e-commerce on village space.The results show that:(1)the transformation of Gaojiazhuang Village from traditional agricultural planting village to professional Taobao village has experienced four periods:the period of original planting+sell-ing waste metals,"Running for elevator"industry transition period,the explosive formation peri-od of Taobao village,and the period of steady development of Taobao village;(2)There are main-ly four typical employment and business models in Taobao village:the"family online store mod-el"with large quantity and wide distribution,the"enterprise business model"with small quantity and large scale,the"pure trade online store model"operated by individuals,and the"industry worker model"only engaged in disassembly work;(3)E-commerce promotes the penetration and integration of production and residence space in the spatial dimension,and changes the use mode of idle homestead and blank land in the village;In the economic dimension,it has promoted the"isolated island"industrial upgrading and development,accelerated the non-agricultural employ-ment and Entrepreneurship of rural residents,and promoted the derivative development of other related industries in the region;In the social dimension,it has improved the rural relations,con-solidated and extended the virtual communication space and actual communication space of em-ployees;(4)Gaojiazhuang Village has realized the development of e-commerce from scratch,and Taobao village has taken shape rapidly.However,due to the limitations of the industrial founda-tion,Taobao village has a good business status at the village and town scale,but the spatial diffu-sion at the county scale is not obvious,and the role of rural reconstruction is small.
Taobao villageevolution processemployment and business modereconstruction functionGaojiazhuang Village
万方数据
