The impact of global attention,reputation on foreign direct investment:Based on big data research in African countries
Taking 35 African countries as examples,based on GDELT and using sentiment analysis,spatial analysis,visualization and dynamic panel econometric model,this paper con-structs global attention and reputation indicators in African countries and explain foreign direct investment behavior(FDI).It is found that,in terms of time trends,there are four types of FDI curves in African countries,including high investment,rising investment,falling investment and low investment.Spatially,there are marked regional differences of FDI in Africa.The econo-metric model shows that FDI in African regions is influenced by global attention and reputation.Besides,the size of the influence effect of global attention is about 11.6％of the economic devel-opment level and equivalent to the influence effect of the policy superiority.The effect size of global reputation on FDI is about 7.54％of economic factors and about half of that of policy fac-tors.This paper is a macro-quantitative analysis based on big data to expand and extend the theo-ry of FDI from the perspective of socio-cultural communication,which is a useful combination of big data and computational social science methods with traditional quantitative research meth-ods.This paper also provides data and theoretical support for enhancing national image develop-ment strategies.
African countriesforeign direct investmentglobal communicationGDELT data-basedynamic panel model
万方数据
