Traveling with pets:Connotation,characteristics and its analysis from the perspective of new materialism
The pet-carrying tourism market has gradually become an important segment of Chi-na's tourism source market,but relevant scientific research is lacking.Taking the network travel-ogue of Mafengwo as the data source and the pet tourists as the research object,the text content analysis and spatial analysis methods are used to explore the characteristics of travelling with pets.The results show that:(1)Tourists carrying with pets prefer the self-driving and RV trans-portation,as well as the scenic spot of grassland,coastal,ancient town and the accommodation formats of homestay and inn.There is obvious heterogeneity and agglomeration in the spatial distribution of the destinations visited by pet tourists,which generally presents a"core-edge"structure that spreads around the core provincial and municipal destinations to the periphery and mainly forms four core agglomeration density areas such as Yunnan-Guizhou-Sichuan,Yangtze River Delta,Pearl River Delta and North China;(2)The pets have the characteristics of material agency,and the material agency of pets is implanted in the daily life of pet-owners,awakens the inner emotional and desires and stimulates the motivational emotions of tourists to form four ma-jor material agency related motivations that affect the generation of pet tourism behavior,such as escape and release,companionship and attachment,psychological compensation,and social com-munication.(3)The new material entity of pets has an ability of assemblage.When this assem-blage driven by material agency is embedded from"home"to"tourism"situation,non-human heterogeneous elements form a pet-carrying tourism assembly body with destinations,transporta-tion,accommodation,scenic spots,etc.Therefore,the generation process of the pet-carrying tourism assemblage also explains the causes of the pet-carrying tourism behavior.Through the research on the connotation,behavior characteristics and its causes from a new materialistic per-spective,this paper expands the cognition and understanding of tourism spatial system of China's pet tourism market.
network traveloguetravelling with petsconnotationassemblagematerial agen-cynew materialism