The Governance Role of Government Social Media:Empirical Evidence from Tax Department's Sina-Microblogs
This paper focuses on the governance role of government social media.Drawing on tax department's Sina-microblogs as new media of communication for government affairs,the paper first analyses the mechanism by which they influence corporate tax avoidance from the perspective of incomplete information theory and information intermediary theory.Subsequently,using more than 400,000 pieces of microblog data,we use a multi-period difference-in-differences(DID)model for empirical testing.The study reveals that the tax department's Sina-microblogs effectively enhance corporate tax compliance,and also play an important role in promoting tax equity among enterprises.Specifically,tax department's Sina-microblogs play their governance role by the dissemination of tax knowledge and regulations,the deterrence related to tax penalties for corporate reputation,and improvements of corporate trust in the government.This paper contributes to theoretically expanding the literature on the influence of government social media and the factors influencing corporate tax compliance,and it provides practical references for building China's digital government and deepening the reform of tax enforcement and tax service.
government social mediaSina-microblogscorporate tax avoidancetax equity