Intellectual Property Protection,Imitation Infringement and Corporate Service Trade
This paper discusses the impact of China's trademark law reform on the trade volume of business services from a perspective of intellectual property rights protection.The protection of intellectual property rights in the service sector,with trademark protection as a fundamental form,can effectively reduce the likelihood of being imitated and change the investment decisions of enterprises.Based on this,this paper employs the Trademark Law Amendment implemented in China in 2013,using the characteristics of China's tax system to calculate the trade volume of business services,identifying the tradable services industry based on the degree of geographical distribution dispersion and constructing a differential model to check the impact of intellectual property rights protection on the trade volume of corporate services.The results indicate that after the Trademark Law Reform,the trade volume of enterprises in the tradable service industry with service trademarks increased by 18.4%,and they also remain robust after using instrumental variables and other methods.On the other hand,the mechanism test results suggest that intellectual property rights protection encourages enterprises to increase R&D investment and spending on human capital training by reducing the likelihood of imitation of services,thus achieving a higher volume of trade in services.In conclusion,this paper examines for the first time the contribution of intellectual property rights protection to the growth of China's trade in services from the perspective of trademark law.
intellectual property protectiontrademark law reformservice trade volumeimitation infringement