Carbon Emission Trading Mechanism and the Mystery of"Improving Quality and Reducing Pricing Capacity"of Export Prod-ucts of Manufacturing Enterprises
Exploring the road of trade power construction under the concept of green development is an important hand in promoting high-quality economic development.The article constructs a double-difference model based on the list of emission-control enterprises in China's carbon market,and empirically investigates the impact of the carbon trading mechanism on product quality and pricing ability by using the export data of manufacturing enterprises matched with China's customs data and listed companies'data from 2010 to 2016.The results show that the carbon emissions trading mechanism has the effect of"improving quality"and"reducing pricing capacity"on the export products of e-mission-control manufacturing enterprises in general.The mechanism test shows that the carbon emissions trading mechanism can force the conversion of export products to improve product quality.At the same time,the carbon emissions trading mechanism will exacerbate the degree of cost-pricing capacity incomplete transmission and inhibit product pricing ability;however,when product quality breaks through the bottleneck of 0.5473,the degree of cost-pricing capacity incomplete transmission has been eased,and the carbon emissions trading mechanism has a"pricing capacity increase"effect.The carbon emissions trading mechanism produces a"pricing capacity increase"effect.Heterogeneity analysis found that the carbon emissions trading mechanism for high-carbon industry products there is a"improving quality and lower pricing capacity"effect,on the declining enterprise products only play a"quality"effect,while the deep-processing products play a"quality and lower pricing capacity"effect.Further research found that the carbon emissions trading mechanism can pro-mote the foreign market share of manufacturing enterprises'products and enhance export competitiveness.The conclusion confirms that when faced with carbon quota constraints and products without quality advantages,manufacturing enterprises will adopt the strategy of"rai-sing quality and lowering pricing capacity"to stabilize their export competitiveness through the effects of"thin profits and high sales"and"quality branding".The study provides important policy insights for actively promoting the construction of carbon emissions trading market and stimulating the quality transformation of manufacturing trade competitive advantage.
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