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媒体ESG关注与企业数字型跨国并购

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随着ESG理念日渐成为国际共识,媒体对企业ESG行动的关注能否形成良好的非正式制度环境,塑造企业负责任的国际形象,从而促进企业数字型跨国并购数量和规模的提升值得探讨.文章选用2015~2022年中国A股上市公司为研究样本,系统分析媒体ESG关注对企业数字型跨国并购的影响及其作用机制.研究结果表明,媒体ESG关注对企业数字型跨国并购产生了显著而稳健的正向影响,且这一作用通过塑造企业外部ESG声誉和改善企业内部数字化经营状况实现.异质性分析表明,高管团队异质性高的企业、敏感性行业的企业、跨行业并购和技术型并购更受益于媒体ESG关注的数字并购促进效应;同时,环境和治理维度的媒体关注对数字并购的激励作用更强.基于制度协同效应的拓展性分析表明,媒体ESG关注与政府ESG治理在促进企业数字型跨国并购中具有互补效应,与政府数字采购在促进企业数字型跨国并购中则具有替代效应.研究结论为探索从企业ESG优势外部动因视角提升国际竞争与合作话语权、政府与市场合力塑造数字经济"走出去"制度优势提供了有益启发.
Media ESG Attention and Enterprises'Digital Cross-Border M&As
As the ESG(Environmental,Social and Governance)concept has gradually become an international consensus,it is worth exploring whether media attention to corporate ESG actions can form a favorable informal institutional environment,shape the re-sponsible international image of enterprises,and thus promote the increase in the number and scale of enterprises'digital cross-border mergers and acquisitions(M&As).This paper selects Chinese A-share listed companies from 2015 to 2022 as the research sample,and systematically analyzes the impact of media ESG attention on enterprises'digital cross-border M&As and its mecha-nism.The research results show that media ESG attention has a significant and robust positive effect on enterprises'digital cross-border M&As,and this effect is achieved by shaping the external ESG reputation of enterprises and accelerating the digital trans-formation of enterprises.Heterogeneity analysis shows that enterprises with high management team heterogeneity,enterprises from sensitivity industries,cross-industry acquisitions,and technology-based acquisitions benefit more from the promotion effect of media ESG attention on digital M&As.Meanwhile,media attention to the environmental dimension has a stronger incentive effect on digital M&As.Based on the complementary analysis of formal and informal institutions,the results indicate that media ESG at-tention and government ESG governance have a complementary effect in promoting enterprises'digital cross-border M&As,while media ESG attention and government digital procurement have a substitutional effect.The research conclusions provide useful in-sights for enterprises to enhance their international discourse power by ESG practice,and for the government to build institutional advantages for the"going global"of the digital economy by combining media functions.

申明浩、刘奕岍、谭伟杰

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广东外语外贸大学粤港澳大湾区研究院

广东外语外贸大学经济贸易学院

上海财经大学公共经济与管理学院

媒体ESG关注 数字型跨国并购 企业ESG声誉 数字化转型

国家社会科学基金重大项目

21&ZD123

2024

世界经济研究
上海社科院世界经济研究所

世界经济研究

CSTPCDCSSCICHSSCD北大核心
影响因子:1.401
ISSN:1007-6964
年,卷(期):2024.(7)