Research on the Mechanism of Ideal Self-presentation in Digital Media on Work Engagement
With the widespread adoption of digital media,the new generation of employees is no longer reliant on traditional social channels,leading to changes in social interaction methods.Employees use these means to expand their professional image and continuously optimize their work resources.However,this practice of"persona"creation in organizational communication is fraught with controversy.Uncovering the underlying mechanisms behind such persona shaping,and subsequently transforming ideal self-presentations in digital media into real work engagement,has significant research value.This study focuses on the WeChat platform,exploring the transformation mechanism from virtual to reality for workplace personas through a sequential psychological mechanism based on compensatory substitution and self-identity,employing response surface analysis and other methods.The results show that ideal self-presentation positively impacts psychological availability;ideal self-presentation influences work engagement through psychological availability,with virtual feedback moderating the mediating role of psychological availability.This study aims to remind managers of the importance of leadership within the digital space,leveraging social media for work response and support.Managers should also enhance their ability to recognize the potential excess in employees'persona creation to avoid unreasonable expectations of employees'personas.
ideal selffeedback for virtualdigital mediapsychological availabilitywork engagement
万方数据
维普
