Non-audit Services and Intonation Manipulation by CPAs——Empirical evidence based on text analysis
The intonation manipulation by CPAs has drawn great attention since the introduction of the standard on key audit matters.This research finds that CPAs'provision of non-audit services can increase the self-interested motivation,leading to intonation manipulation that mitigates the tone of key audit matters and makes key audit matters more positive,which essentially conceals the problems in business of the audited company,and reduces audit quality.Heterogeneity and further research indicate that for intonation manipulation,CPAs tend to use response sections which state measures rather than description sections that explain problems.Moreover,the information quality of key audit matters and the professional ability of CPAs both affect the activities and consequences of intonation manipulation.This article extends the research of intonation manipulation in auditing,and makes important implications for the improvement of audit standards and the supervision of CPAs.