Propagation Characteristics and Promotion Path of Douyin Short Video of the Great Wall Cultural Tourism
In the context of promoting the construction of the Great Wall National Cultural Park,the Great Wall Cultural Tourism Integration Project,and the transformation and upgrading of"Internet plus",this paper takes 88 Douyin platforms as the research object,conducts a systematic investigation and analysis of the publicizing subject,content,channel,and effect of the Great Wall tourism short videos,and proposes a development path from the aspects of accurate positioning of the platform,enriching the publicizing content,three-dimensional communication,and taking an international path.
The Great WallDouyinshort videotravel communicationpath
国家科技期刊平台
NSTL
万方数据
