Gamification Design:the Exploration of the Great Wall Cultural Value Communication to Younger Tourists
Communicating the common cultural value of the Chinese civilization is one of the core tasks of constructing national culture parks for the Great Wall.The effectiveness of dissemination largely depends on tourists'cognition,emotion,and intention stimulated by travel experience.Now,younger tourists,an important group of target audience for cultural value communication of the Great Wall National Culture Park,tend to accept the travel styles which combine content,themes,fun,and immersive experiences.Gamification helps to not only increase the motivation and the revisit rate of young tourists to have access to the Great Wall National Culture Park,but also enhance the quality of travel experience and immersion.Drawing inspiration from the four major game elements proposed by Schell as well as the DMC pyramid model summarized by Werbach,the cultural space of the Great Wall National Cultural Park can be designed through gamification to communicate cultural value to young tourists better.
the Great Wall National Culture Parkcultural value communicationyouthgamification