Models and Challenges of Advertising Communication in the Metaverse
The operation and development of the Metaverse is the process of content creation,dissemination and economization.It will have an impact on the advertising cognitive concept,subject and object.Faced with challenges such as creative pressure,imperfect supervision and evaluation,reception barriers and so on,it is necessary to form a two-wheel-driven communication model of Metaverse advertising relies on content and social interaction.Based on technology and data,advertising content with depth,novelty and resonance should be transmitted to the advertising object accurately,so that they can feedback and participate in the advertising creation.
NETL
NSTL
万方数据
维普
