Marketing Strategy of Ice and Snow Sports Characteristic Town in Chongli District of Zhangjiakou in the Post Winter Olympics Period
Chongli ice and snow sports characteristic town in Zhangjiakou,which takes the Winter Olympics as a development opportunity,needs to continuously optimize its marketing strategy in addition to continuously creating new selling points and improving infrastructure to maintain its popularity and improve utilization in the post Winter Olympics period.Using the 4V theory as the theoretical basis for questionnaire design,data analysis has been conducted through SPSS to identify the marketing strategies of the Chongli Ice and Snow Sports Characteristic Town in the post Winter Olympics period,and marketing optimization strategies for differentiation,functionalization,added value are proposed based on the 4V theory.
post Winter OlympicsChongli district in Zhangjiakouice and snow sports characteristics townmarketing strategy
NETL
NSTL
万方数据
