摘要
城市形象的设计塑造离不开城市本地文化资源的开发利用,而石家庄所特有的以西柏坡为代表的红色文化资源则是城市形象塑造的重要文化源泉.利用红色文化资源塑造石家庄城市形象包括两个方面:一是城市外在视觉形象的塑造,充分利用红色资源打造具有鲜明特色的城市景观、城市标识、城市色彩,以形成与城市文化和谐统一的外部视觉形象;二是城市内部文化形象的塑造,利用以西柏坡为代表的红色文化精神塑造城市管理形象、城市服务形象和城市精神形象,以形成与人文、历史、民风相适应的内部文化形象,提高整体市民的精神思想水平和对外影响力.
Abstract
The design of city image can not be shaped without the development and utilization of the city's local cultural resources.The unique red cultural resources of Shijiazhuang,represented by Xibaipo,is an important cultural source for shaping city's image.Using red cultural resources to shape the urban image of Shijiazhuang city includes two aspects:One is the shaping of the external visual image of the city,fully utilizing red resources to create distinctive urban landscapes,logos,and colors,in orde to form an external visual image that is harmonious and unified with the urban culture;Another is to shape the internal cultural image of the city,using the red culturel spirit represented by Xibaipo to shape the image of urban management,urban service,and urban spirit,in order to form an internal cultural image that is suitable for humanities,historym and folk customs,and improve the overall spiritual and ideological level of citizens and their eternal influence.
基金项目
河北省高等学校人文社会科学研究项目(SQ2023140)