Innovation,Transformation,and Development Strategies for the Willow and Reed Weaving Industry Under the"Internet Plus"Background——Taking Boxing,Shandong Province as an Example
Under the background of"Internet+",the grass willow weaving industry in Boxing,Shandong is facing a critical period of transformation and upgrading.The research aims to explore how to combine modern technology to promote the innovative development of this traditional handicraft.By analyzing the current situation of the industry,identifying challenges such as product homogenization,technological lag,and high logistics costs,and proposing comprehensive innovation strategies.At the product level,advocating the integration of modern aesthetics and practical functions,and developing green and environmentally friendly products;Technically,it is recommended to introduce new materials,automation technology,and digital management to improve production efficiency;From a market perspective,utilizing digital marketing and customized services to enhance brand influence;innovative models,building industry alliances and optimizing supply chains to enhance overall competitiveness.Research has revealed that the Boxing grass and willow weaving industry needs to adhere to traditional craftsmanship while embracing technological innovation to achieve sustainable development and contribute to local economic and cultural heritage.
Boxing grass and willow industryInnovative transformation"Internet+"Product innovation,Technological innovation,Market innovationModel innovationSustainable development
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