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疫情启示:中国健康舆情分析及思考

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随着社会科技的进步以及互联网的广泛应用,网络舆情不仅成为社会舆情的重要表现形式,也成为社会发展的重要一环.健康是促进人全面发展的基础,是民族昌盛和国家富强的重要标志.我们国家高度重视国民健康和医疗卫生事业的改革与发展,已经将"健康中国"发展列为国家战略.所以,研究健康网络舆情内容具有一定的实际意义.鉴于目前网络舆情的分析技术,本文选取具有代表性的专业网站和大型综合性门户网站爬虫获取了 2007年至2020年的健康舆情热门话题文本数据进行实证研究,在对文本数据做预处理的基础上,提出基于自适应权重调整法的情感倾向指数分析方法,即首先利用情感词典,确定和调整情感词权重,其次基于文章长度调整权重,最后利用自适应权重法构造情感倾向指数.分析发现,整体情感倾向指数变化显著受到社会健康事件的影响,同时也验证了本文研究方法的合理性和可行性.在此,本文针对突发疫情预防、健康产业发展、医疗保障体系等方面提出了深刻的思考.
Enlightenment of COVID-19:Analysis and Thinking of China's Health Public Opinion
With the progress of social science and technology and the wide application of the Internet,network public opinion has not only become an important form of social public opinion,but also an important part of social development.Health is the basis of promoting people's all-round development and an important symbol of national strength and prosperity.Our country attaches great importance to the reform and development of national health and Health services,and has listed the development of"healthy China"as a national strategy.Therefore,it is of certain practical significance to study the content of health network public opinion.Given the network public opinion analysis technology,this paper makes an empirical study on the text data of health public opinion hot topics from 2007 to 2020 obtained from professional websites and large comprehensive portal websites crawlers,on the basis of preprocessing the text data,this paper proposes an emotional tendency index analysis method based on the adaptive weight adjustment method,which uses the emotional dictionary to judge and adjust the weight of the emotional words,then adjusts the weight of the article length,and finally constructs the emotional tendency index for analysis and research.Through analysis,it is found that the change of the overall affective tendency index is greatly affected by social health events,and the rationality and feasibility of the research method are also verified.Here,I put forward deep thinking about the prevention of sudden outbreaks,the development of the health industry,and the medical security system.

China healthonline public opiniontext miningadaptive weight adjustmentemotional orientation index

朱淼、陈淑真

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华侨大学统计学院,福建厦门 361005

华侨大学数量经济研究院,福建厦门 361005

福建农林大学计算机与信息学院,福建福州 350002

中国健康 网络舆情 文本挖掘 自适应权重调整 情感倾向性指数

国家社科基金重点项目华侨大学高层次人才科研启动费项目

20ATJ00520222XD115

2024

数理统计与管理
中国现场统计研究会

数理统计与管理

CSTPCDCSSCICHSSCD北大核心
影响因子:1.114
ISSN:1002-1566
年,卷(期):2024.43(4)
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