As an essential component of agricultural branding,the construction of brands for agricultural and livestock products is a crucial lever for transforming traditional production and management methods and adjusting the agricultural industry structure.It plays a key role in implementing the strategy of building a strong nation through brands and promoting the construction of Chinese-style modernization.Practice has shown that Chinese policies for constructing brands of agricultural and livestock products are gradually improving,brand cultivation is gaining momentum,the strength of livestock brands is gradually increasing,and the foundation for brand construction is becoming increasingly solid,to lay a solid foundation for the high-quality construction of agricultural and livestock product brands.Towards Chinese-style modernization,key tasks in building agricultural and livestock product brands include strengthening the main forces in brand construction,enhancing brand influence,reinforcing the processing capacity of agricultural and livestock products,and perfecting the quality traceability system.To accelerate the creation of high-end agricultural and livestock product brands and contribute to the construction of an agricultural powerhouse,it is necessary to actively cultivate and guide to strengthen the main forces in branding,enhance brand influence by omni-channel efforts,expand the industrial chain to improve the processing capacity of agricultural and livestock products,and adhere to standardized development to improve the quality traceability system of agricultural and livestock products.
关键词
中国式现代化/农畜产品品牌/品牌强国战略/品牌建设主体/质量追溯
Key words
Chinese-style modernization/agricultural and livestock product brands/brand power strategy/main body of brand construction/quality traceability
维普
万方数据