塑料制品企业电子商务高效营销策略
Efficient Marketing Strategies for Plastic Chemical Enterprises under E-commerce Mode
张静1
作者信息
- 1. 西安思源学院文商学院,陕西西安 710038
- 折叠
摘要
文章分析了当前塑料制品企业的营销现状以及转型发展的必要性,并提出了相关措施.电子商务改变了塑料制品企业营销模式,通过线上贸易形式使市场需求与供给更加匹配,也营造了良性竞争的市场氛围.电子商务是塑料制品企业高效营销的必然选择.
Abstract
This paper analyzes the current marketing situation of plastic chemical enterprises and the necessity of transformation and development,and proposes relevant measures.E-commerce has changed the marketing model of plastic chemical enterprises,making market demand and supply more matched through online trade,and creating a positive competitive market atmosphere.E-commerce is an inevitable choice for efficient marketing in plastic chemical enterprises.
关键词
电子商务/塑料制品企业/营销Key words
e-commerce/plastic chemical enterprises/marketing引用本文复制引用
出版年
2024
NETL
NSTL
万方数据