Social E-Commerce Platform for Plastics Enterprises:Marketing Strategies and Safeguard Measures
This paper briefly describes the practical needs and significance of developing social e-commerce marketing for plastics enterprises,and analyzes the current status and existing problems of social e-commerce platform marketing for plastics enterprises.Optimization proposals are put forward from the aspects of product pricing,marketing channels,as well as methods for different types of social e-commerce platforms.Also,the necessary supporting measures are suggested for plastic product enterprises.More suitable marketing models should be explored for market development to improve the use of social e-commerce channels by plastic product enterprises.
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