塑料制品企业社交电商平台营销策略与保障措施研究
Social E-Commerce Platform for Plastics Enterprises:Marketing Strategies and Safeguard Measures
李思维1
作者信息
- 1. 陕西工业职业技术学院,陕西咸阳 712000
- 折叠
摘要
本文分析了目前塑料制品企业社交电商平台营销的现状和存在的问题,针对这些问题提出了产品定价、营销渠道等方面的优化建议和不同类型社交电商平台的优化措施,并提出了塑料制品企业在实施这些优化措施所需的保障措施,以期探索更适合市场发展的营销模式来完善塑料制品企业对社交电商渠道的运用.
Abstract
This paper briefly describes the practical needs and significance of developing social e-commerce marketing for plastics enterprises,and analyzes the current status and existing problems of social e-commerce platform marketing for plastics enterprises.Optimization proposals are put forward from the aspects of product pricing,marketing channels,as well as methods for different types of social e-commerce platforms.Also,the necessary supporting measures are suggested for plastic product enterprises.More suitable marketing models should be explored for market development to improve the use of social e-commerce channels by plastic product enterprises.
关键词
塑料制品企业/社交电商/营销策略/评价指标/保障措施Key words
plastic enterprise/social e-commerce/marketing strategy/evaluation index/safeguard measure引用本文复制引用
出版年
2024
NETL
NSTL
万方数据