塑料制品企业品牌建设策略
Brand Building Strategies of Plastic Manufacturing Enterprises from the Perspective of E-commerce Marketing
秦志春 1吕波1
作者信息
摘要
电商平台已成为塑料制品企业品牌建设的重要战略渠道之一.随着消费者对在线购物依赖程度的不断增加,塑料制品企业需要开展电商营销,加强品牌建设,有效提升消费者对塑料制品企业品牌的忠诚度,提升产品溢价能力,提升企业综合竞争力,获取更多利润.为解决塑料制品企业品牌建设过程中存在的品牌意识欠缺、品牌定位模糊等问题,企业需要从产品和市场两方面着手,基于电商营销优势,不断营销策略,打造独特的品牌形象,适应风云莫测的市场环境.
Abstract
In the digital era,the e-commerce platform has become one of the important strategic channels for the brand building of plastic manufacturing enterprises.With the increasing dependence of consumers on the online shopping,plastic manufacturing enterprises need to carry out e-commerce marketing,strengthen the brand building,effectively enhance the consumer loyalty to the plastic manufacturing enterprise brand,and improve the product premium ability and the comprehensive competitiveness of enterprises,so as to achieve more profits.For lack of brand awareness and fuzzy brand positioning in the process of brand building,plastic manufacturing enterprises need to start from two aspects of products and markets,and based on the advantages of e-commerce marketing,to continuously innovate marketing strategies,and to create a unique brand image thus to adapt to the unpredictable market environment.
关键词
电商营销/塑料制品企业/品牌建设/市场定位/产品管理Key words
e-commerce marketing/plastic manufacturing enterprises/brand building/market positioning/product management引用本文复制引用
出版年
2024
NETL
NSTL
万方数据