Brand Building Strategies of Plastic Manufacturing Enterprises from the Perspective of E-commerce Marketing
In the digital era,the e-commerce platform has become one of the important strategic channels for the brand building of plastic manufacturing enterprises.With the increasing dependence of consumers on the online shopping,plastic manufacturing enterprises need to carry out e-commerce marketing,strengthen the brand building,effectively enhance the consumer loyalty to the plastic manufacturing enterprise brand,and improve the product premium ability and the comprehensive competitiveness of enterprises,so as to achieve more profits.For lack of brand awareness and fuzzy brand positioning in the process of brand building,plastic manufacturing enterprises need to start from two aspects of products and markets,and based on the advantages of e-commerce marketing,to continuously innovate marketing strategies,and to create a unique brand image thus to adapt to the unpredictable market environment.
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