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塑料企业电商引流以及转型策略研究

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分析塑料企业电商引流困境及其不利影响,制订了切实可行且行之有效的网络直播引流、社交媒体引流、广告推广引流、网站搭建引流、跨境平台因引流等电商引流策略.企业电商针对塑料产品销售需求采取多元化手段进行引流,以推动自身转型升级.
On E-Commerce Drainage and Transformation Strategies for Plastic Enterprises
In order to achieve stable and sustainable development of plastic enterprises,this paper analyzes in detail the difficulties and adverse effects of e-commerce drainage in plastic enterprises,and formulates practical and effective strategies such as online live streaming drainage,social media drainage,advertising promotion drainage,website construction drainage,and cross-border platform drainage,in order to effectively assist the transformation and development of plastic enterprises.

plastic enterpriseplastic producte-commercedrainagetransformation

钟晓书

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陕西工业职业技术学院,陕西咸阳 712000

塑料企业 塑料产品 电商 引流 转型

2024

塑料助剂
南京市化学工业研究设计院有限公司

塑料助剂

CSTPCD
影响因子:0.315
ISSN:1672-6294
年,卷(期):2024.(5)