塑料助剂2024,Issue(5) :95-99.DOI:10.3969/j.issn.1671-6294.2024.05.0024

塑料企业电商引流以及转型策略研究

On E-Commerce Drainage and Transformation Strategies for Plastic Enterprises

钟晓书
塑料助剂2024,Issue(5) :95-99.DOI:10.3969/j.issn.1671-6294.2024.05.0024

塑料企业电商引流以及转型策略研究

On E-Commerce Drainage and Transformation Strategies for Plastic Enterprises

钟晓书1
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作者信息

  • 1. 陕西工业职业技术学院,陕西咸阳 712000
  • 折叠

摘要

分析塑料企业电商引流困境及其不利影响,制订了切实可行且行之有效的网络直播引流、社交媒体引流、广告推广引流、网站搭建引流、跨境平台因引流等电商引流策略.企业电商针对塑料产品销售需求采取多元化手段进行引流,以推动自身转型升级.

Abstract

In order to achieve stable and sustainable development of plastic enterprises,this paper analyzes in detail the difficulties and adverse effects of e-commerce drainage in plastic enterprises,and formulates practical and effective strategies such as online live streaming drainage,social media drainage,advertising promotion drainage,website construction drainage,and cross-border platform drainage,in order to effectively assist the transformation and development of plastic enterprises.

关键词

塑料企业/塑料产品/电商/引流/转型

Key words

plastic enterprise/plastic product/e-commerce/drainage/transformation

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出版年

2024
塑料助剂
南京市化学工业研究设计院有限公司

塑料助剂

CSTPCD
影响因子:0.315
ISSN:1672-6294
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