Researches on the Spread of"Happy Spring Festival"from the Perspective of Marx's Communication Theory
Communication is an important category of Marxist philosophy as well as a necessary meaning for the spread of"Happy Spring Festival".The Spring Festival is not only a traditional festival for Chinese people,but also has shifted from ethnic identification to inter ethnic sharing.The new pattern of communication between China and the world has enhanced the dissemination and influence of the"Happy Spring Festival"internationally.The"Multi-agent communication practice"high-lights the public nature of the"Happy Spring Festival",and the transformative media power promotes the Spring Festival to become an international shared festival.The continuous spread of"Happy Spring Festival"overseas has enhanced the emo-tional resonance within and between ethnic groups,shaped and promoted the value consensus between ethnic groups,and be-come an important way to realize the communication between Chinese and foreign people.China should make full use of the"Happy Spring Festival"platform to strengthen cultural exchanges and use festivals as a medium to promote cultural common-ality and promote people-to-people ties.
Marx's communication theoryfestival communication"Happy Spring Festival"
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