The Construction of Mechanisms for Disseminating Fine Traditional Chinese Culture in the Era of Self-Media
The dissemination of fine traditional Chinese culture in the era of self-media exhibits distinct characteristics of the times.Accordingly,the following principles should be followed in the construction of the communication mechanism of fine traditional Chinese culture:combining popular participation in dissemination with mainstream guidance,integrating di-verse discourse expression with accurate dissemination of content,diversifying content supply with promoting cultural innova-tion,accelerating dissemination speed with facilitating secondary dissemination,and expanding the coverage range with pre-cise and high-quality dissemination.According to the relevant principles,it is necessary to focus on building a communica-tion mechanism with mainstream guidance,local participation,distinctive branding and identification,universal construction and cultural sharing,reasonable structure and orderly implementation,and strong guidance and deep appeal.
self-media erafine traditional Chinese culturecultural dissemination
万方数据
维普
