摘要
自媒体时代中华优秀传统文化传播具有鲜明的时代特征.中华优秀传统文化传播机制构建需遵循大众参与传播与主流引导传播相结合、话语表达多元与传播内容准确相结合、内容供给多样与推动文化创新相结合、传播速度加快与助力二次传播相结合、辐射范围扩大与精准优质传播相结合的原则.依据相关原则,我国应着力在中华优秀传统文化传播领域构建主流引导、地方参与,品牌多元、促进认同,全民共建、创新共享,结构合理、实施有序,引导力强、感召力深的传播机制.
Abstract
The dissemination of fine traditional Chinese culture in the era of self-media exhibits distinct characteristics of the times.Accordingly,the following principles should be followed in the construction of the communication mechanism of fine traditional Chinese culture:combining popular participation in dissemination with mainstream guidance,integrating di-verse discourse expression with accurate dissemination of content,diversifying content supply with promoting cultural innova-tion,accelerating dissemination speed with facilitating secondary dissemination,and expanding the coverage range with pre-cise and high-quality dissemination.According to the relevant principles,it is necessary to focus on building a communica-tion mechanism with mainstream guidance,local participation,distinctive branding and identification,universal construction and cultural sharing,reasonable structure and orderly implementation,and strong guidance and deep appeal.
基金项目
重庆市社会科学规划重点研究项目(2023ZTZD06313)
维普
万方数据