The Inheritance and Dissemination of Traditional Culture in Variety Shows from the Perspective of"Two Innovations"
The inheritance and dissemination of traditional culture in variety shows is a vivid practice of the creative transformation and innovative development of fine traditional Chinese culture.The variety shows such as"Chinese Festival"series have formed the traditional cultural transformation and innovation mode of audio-visual art in the digital age with the exploration of cultural resources,the expression of cultural forms and the innovation of cultural dissemination.The"Chinese Festivals"series explores and incorporates diverse cultural forms and connotations,expanding the capacity of a single variety show to accommodate diverse cultural genes and forms.The widespread dissemination of the"Chinese Festivals"series bene-fits from the foundation laid by the prevalence of"national style"culture,and grasps the core group with"network sense"to form the main force of breaking the circle.It forms the dissemination force with multi-channel operations,uses the industry to empower IP growth to achieve the long tail effects,and finally forms IP effects.
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