A Study on the Image Perception of Fujian Red Tourism Based on Content Analysis
The study on tourist cultural perception and tourist destination image provides a theoretical basis for the im-age construction of red tourist sites.Using five representative red tourist sites in Fujian Province as the investigation objects,online travel diaries and online reviews were obtained from several major online travel service platforms through data crawl-ing,and ROST Content Mining software was used to mine and analyze the text content.Through high-frequency word analy-sis,five visitor cultural perception dimensions of red cultural atmosphere,material culture,revolutionary stories,cultural landscapes,and service experience were obtained.Through semantic network analysis and sentiment analysis,it can be con-cluded that tourists'travel expectations and emotional responses are mainly derived from the unique cultural connotations of the scenic area.Therefore,the image of Fujian's red tourist sites should be shaped by taking tourists'needs as the guidance and highlighting the core of the"Elevation Dimension".
tourist cultural perceptiontourist destination imagered tourismFujian Province
NETL
NSTL
万方数据
