A Study on the Attractive Attributes of Shaxian Delicacies Restaurants from the Perspective of Consumer Experience
The attractive factors of Shaxian Delicacies restaurants were extracted through the Evaluation Grid Methods of Miryoku Engineering,and refined into 11 abstract descriptions,7 original reasons,and 22 specific matters.A questionnaire survey and factor analysis were conducted on the specific items of the attractive factors,which were then summarized into four attractive dimensions:"cultural representation,""spatial order,""environmental atmosphere,"and"product quality."The ways to enhancing the attractiveness of Shaxian Deligacies restaurants include:taking the attractive factors within the attrac-tive dimensions as design indicators and focusing on the display design of"Inheritor of Shaxian Delicacies skills","orderly ar-rangement of food on dining tables","large area",and"awards from snack competitions";taking the abstract descriptions of attractive factors as promotional content and prioritizing the creation of"authenticity","clarity,"and"sense of history";taking attractive dimensions as promotion direction,and conducting promotions through various platforms such as official media and self-media.
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万方数据
