摘要
电子商务行业面临着庞大、复杂、多样的数据,如交易记录、用户行为、产品信息等.本文将从市场洞察、用户个性化推荐、风险管理和营销决策等四个方面,阐述大数据商业智能系统在电商数据分析中的应用必要性,并进一步分析大数据下的商业智能系统在电商数据分析中的应用,以供参考.
Abstract
The e-commerce industry is faced with huge,complex and diverse data,such as transaction records,user behaviors,product information and so on.In this paper,we will illustrate the necessity of the application of business intelligence system of big data in e-commerce data analysis from four aspects,such as market insight,user personalized recommendation,risk management and marketing decision-making,and further analyze the application of business intelligence system of business intelligence system in e-commerce data analysis under big data for reference.
国家科技期刊平台
NSTL
万方数据