Exploring the Application of Big Data-based Business Intelligence System in E-commerce Data Analysis
The e-commerce industry is faced with huge,complex and diverse data,such as transaction records,user behaviors,product information and so on.In this paper,we will illustrate the necessity of the application of business intelligence system of big data in e-commerce data analysis from four aspects,such as market insight,user personalized recommendation,risk management and marketing decision-making,and further analyze the application of business intelligence system of business intelligence system in e-commerce data analysis under big data for reference.
big databusinessintelligence systeme-commerce data
国家科技期刊平台
NSTL
万方数据
