Research on Trademark Design and Intellectual Property Protection
When designing a trademark,it is necessary to investigate the market and combine it with the characteristics of the company and the products,and finally design a trademark with uniqueness and information communication,which enables customers to distinguish the company's goods from other goods according to the trademark,and then build up the company's brand benefit.However,in the design and use of trademarks,if there are no relevant laws and regulations as the basis,it may lead to the theft of intellectual property rights,therefore,it is necessary to strengthen the protection of intellectual property rights when designing trademarks.Based on this,this article researches on trademark design and its protection of intellectual property for reference.
国家科技期刊平台
NSTL
万方数据
